Elevate Your Brand with Amazon Brand Registry - Only $99!

Brand owners who enrolled their products in Amazon Brand Registry before April 30, 2017, will need to re-enroll in order to keep enjoying the program's benefits. This is due to Amazon's 2017 modification to the enrollment standards, which now necessitates extra information such as the brand's registered trademark number and verifies the veracity of the trademark.

Re-enrollment requires the same data submission as initial enrolment, so brand owners should have their trademark registration number, product categories, and product and packaging photos ready to go. The brand will be re-enrolled in Amazon Brand Registry once the details have been confirmed.

Amazon's Brand Registry does recognize trademarks registered with the World Intellectual Property Organization (WIPO). When registering a trademark with Amazon, companies must supply a registration number so that the Company may verify the legitimacy of the mark. The application will be accepted if the provided registration number is correct and corresponds to the requested brand name.

Brands with an international presence benefit from having a WIPO trademark since it affords them legal protection in several different jurisdictions. Signing up for Amazon Brand Registry is a great way to add another defense against counterfeiters and other potential threats on the Amazon marketplace.

When registering a brand with Amazon Brand Registry, the brand owner must supply many pieces of data, such as:

Images of the product and packaging with the brand name and logo clearly visible Email address associated with the brand owner's Amazon account Country names where the brand's products are manufactured and distributed the brand name and logo The registered trademark number (issued by the respective government agency) The list of product categories for which the brand is registered

After the application has been submitted by the brand owner and Amazon has confirmed the trademark registration, the brand will be added to the Amazon Brand Registry.

Registrations with the European Union Intellectual Property Office (EUIPO) are accepted in the Amazon Brand Registry. Trademark registration with the appropriate government body in the nation or region in which enrolment in the Amazon Brand Registry is sought is a prerequisite for participation in the registry. EUIPO trademarks are included.

A brand that has a trademark registered with the EUIPO can join the Amazon Brand Registry by providing Amazon with the registration number. The application will be accepted if the provided registration number is correct and corresponds to the requested brand name.

While selling goods in Europe, it's helpful for a company to have a trademark registered with the EU Intellectual Property Office (EUIPO) to safeguard the Company's name and intellectual property. Signing up for the Amazon Brand Registry will increase that security and discourage unauthorized sellers from using your brand without your permission.

In the event that a product is exclusive to a brand and does not have a conventional Global Trade Item Number (GTIN), Universal Product Code (UPC), European Article Number (EAN), or ISBN, the Amazon Brand Registry can grant a limited exemption (International Standard Book Number). Companies are nevertheless urged to get GTINs for their products because of the benefits they provide in terms of identifying and tracking.

Proof that the product is exclusive to the brand, such as a patent or copyright registration, must be presented by the brand owner in order to qualify for the exemption. This exemption is limited to products sold through Amazon and does not apply to any other sales channels.

A brand owner can see the progress of their Amazon Brand Registry application by logging into their Amazon Seller Central account and going to the "Brands" section. There, you may see if your application is pending review, has been granted, or has been rejected. If Amazon is still reviewing the application, the business owner should expect a response in a few days.

If Amazon needs anything else from the brand owner in order to process the application, they will contact them via the email address on file. For this reason, it is crucial to check Amazon's email regularly for updates while the application progresses.

As a result, the application status may stay "under review" for a considerable length of time if Amazon feels it needs more time to fully evaluate the request. If the brand owner has not received any communication from Amazon after a reasonable amount of time, they might reach out to the Company for help.

Brand owners have access to a variety of tools for managing their brand on Amazon through a dedicated Brand Registry help center. The frequently asked questions (FAQs), tutorials, and other resources in the support section may guide brand owners through the application process and allow them to track the application's progress.

In conclusion, it's simple to see where an application for the Amazon Brand Registry stands by login into the seller account and going to the "Brands" tab. While applying, brand owners should keep an eye on their email for Amazon notifications and get in touch with Amazon support if they have any queries or problems.

To answer your question, authorized representatives of a brand, or other people, can join Amazon Brand Registry. The owner of the brand can facilitate this by extending an invitation to the agent or user to join the brand's official list of registered users. The brand owner can do this under the "User Permissions" section of their Amazon Seller Central account. In this manner, the brand owner can provide the user with access to the brand register.

The brand owner needs to be wary of letting untrusted agents or users into the brand register. The brand owner should restrict access to the brand registry to only those who have a genuine need to do so.

The registration process for the Amazon Brand Registry requires the submission of a verification code. In order to submit a verification code, the brand owner must first get a code from Amazon. Contact Amazon Seller Support or visit the brand registry enrollment page and click the "Verify Your Brand" button to receive your unique verification number.

Having got the verification code, the brand owner should go to the "Brands" area of their Amazon Seller Central account. Next, consumers can enter the verification code they got from Amazon by clicking the "Verify Your Brand" button. Following the code entry, the brand owner must confirm their claim by clicking the "Submit" button.

The verification code will only work for a limited period, so please enter it as soon as possible after getting it.

If the present Brand Registry rights owner has left the firm or if the brand has been acquired, the new brand owner must file a claim to the Brand Registry to prove that they are the rightful proprietor of the brand. A trademark registration certificate would suffice as proof of ownership to Amazon.

After taking full legal possession of the trademark, the new owner should contact Amazon Seller Help to seek access to the trademark database. Amazon requires the brand owner to supply the brand's details, including the brand's name, trademark registration number, and any other pertinent data.

Amazon will give the new brand owner access to the brand register once they have confirmed the new brand owner is the rightful owner of the brand. The brand owner can then use the brand registry's resources to oversee the Amazon presence of their brand.

When it comes to protecting trademarks and copyrights on Amazon, Amazon Brand Registry is your best bet. Yet, Amazon could be able to help out with utility patent challenges in some situations.

A trademark holder who suspects an Amazon seller of infringing on their utility patent might do so by contacting Amazon directly. When a complaint is filed, Amazon may launch an investigation and take steps to settle the situation.

You should know that Amazon is not a law firm and cannot give you legal advice or decide your legal matters for you. The best course of action for brand owners embroiled in utility patent issues is to seek the advice of an experienced attorney.